Brand Recipe

Is your marketing team working hard to stay on brand? Without the right tips and tools, it’s not always easy! Plus, most style guides are geared toward designers, and that makes them tricky to follow.
Get back on track with my Brand Recipe! I’ll gather your existing assets — logo, fonts, colors, etc. — and whip up a cohesive brand kit to match. You’ll receive easy-to-use templates in Canva (the ingredients), along with an expanded style guide (the instructions). Blended together, these key pieces will help you and your team stay on brand without missing a beat.
Ready to make something great? Browse my three menus to see which Brand Recipe looks best! Once you’ve found your favorite, book a kick-off call, and we’ll get things rolling:

Basic Menu
Short and sweet! We’ll discuss more specifics around each deliverable during our kick-off call.
Canva Brand Kit
• Color Palette
• Font Styles
• Design Elements
Canva Templates
• 7 Social Media Templates
• 5 Event Flyer Templates
• 3 One-Pagers
Expanded Style Guide
We can either work with your existing brand guidelines or start from scratch. I’m flexible!
Fees
$1,550

Extra Menu
Sometimes you want more! This menu offers extra templates that we’ll discuss on our call.
Canva Brand Kit
• Color Palette
• Font Styles
• Design Elements
Canva Templates
• 7 Social Media Templates
• 5 Event Flyer Templates
• 5 One-Pagers
• 1 Presentation Deck
Expanded Style Guide
We can either work with your existing brand guidelines or start from scratch. I’m flexible!
Fees
$2,500

Custom Menu
Need something different? No problem! I’ll provide you with a proposal after our kick-off call.
Canva Brand Kit
• Color Palette
• Font Styles
• Design Elements
Canva Templates
You choose! We’ll discuss the number of templates, along with how they’ll be used.
Expanded Style Guide
We can either work with your existing brand guidelines or start from scratch. I’m flexible!
Fees TBD
My fees for a Custom Menu will vary, depending on the number of deliverables.
Still have questions?
See my Q&A below. If you don’t find your answer, shoot me a note!
Is my brand a good fit for this service?
Brand Recipes work best for internal communications and marketing teams. I can create a Brand Recipe for your overall business or organization, for a special event, or for an employee campaign.
How do we get started?
Select a menu above and schedule a kick-off call with me! I’ll send you a 50% deposit invoice after our meeting, and we’ll start the creative process.
How long does it take to complete a Brand Recipe?
On average, completing a Brand Recipe takes four to six weeks. A Custom Menu may require more or less time, depending on the number of deliverables.
What if I need a new logo?
Brand Recipes are specifically meant for brands with existing logos. That said, if you‘d like to refresh your current logo or design a completely new one, I’d love to help out. Let’s talk!
What if my logo needs minor adjustments?
I’m happy to clean up your existing logo files while building your Canva Brand Kit. All of the above menus include this service, so long as you provide me with a vector logo file.
What if my brand’s font isn’t available in Canva?
Not to worry! I’ll do some digging and select a comparable Canva font to match your brand’s font as closely as possible. This service is included with all of the above menus.
What’s covered in your proposal for a Custom Menu?
I’ll include a description of your customized Brand Recipe, along with an itemized list of my fees, and a schedule to keep our project on track.
What’s the best way to roll out a Brand Recipe with my team?
I highly recommend you host a “Lunch & Learn” (or something similar) for your team. This will motivate everyone to get on brand and stay there!