Portfolio: Details

Smartetailing

Logos, Print

Smartetailing provides websites and marketing for bike shops. The president of this company is a long-time client of 2 Fold Studio’s. In January 2017, this company got a full rebrand consisting of a new logo, business cards, sell sheets, ads and more. 2 Fold Studio also consulted on the website refresh.

This project started with the question I always ask my clients before embarking on a new logo – Do you identify your company with an object or animal? As it turned out, the owl was the defining image that created a new culture and look for this company.